Advertising...

                     It's all around us, everyday, everywhere. Today, we have the power of the internet, social media, our personal websites, and more to help us with our advertising.

Advertising can be costly and, depending upon placement, can yield low results.

 

Be aware of company guidelines for both advertising & Social Media.

There are restrictions in place about how, when, what, & who can advertise. These are in place to maintain the highest level of integrity for all.

When in doubt, contact the U.S. Advertising Department at advpr@mkcorp.com for further assistance. You can obtain a complete and updated version at InTouch. As well as find up-to-date Approved Company Advertising.

Remember, the best advertising is still word of mouth from your customers!

Directly from InTouch as of 2017...

Mary Kay Inc. was founded on the principles of personal contact and customer service, and we know your unit and/or personal sales will be built most rapidly through a consistent schedule of skin care classes and other selling appointments, as well as continued customer service. There are times, however, when promotional activities afforded by event marketing, lead-generation programs, advertising and public relations can be of great value. The following provides you with ideas and guidelines on how to use Company-supplied advertising formats for advertising or other promotional programs. To maintain consistency and to promote the image the Company wants to project, please do not create your own ads or printed materials using the Mary Kay® trademark or trade name.

Use the Company-approved advertising materials for:

  • order fliers

  • event handouts

  • bag stuffers

Promoting your business is easy with Company-approved advertising.

 

Where should your ads run?

As you begin to investigate the advertising options in your area, consider the following:

  • What publications are read by the women you want to reach? After all, if the media you select is not read by the people who would be interested in your products and services, the advertising message can’t possibly work. You can begin by asking your current customers what newspapers and local magazines they read. Are there newsletters, special organization publications or other publications that they subscribe to?

  • Look over all of your options. Do the publications have articles of interest to women? Do they contain information about beauty, fashion, health or self-improvement?

  • What will your ad cost, and how many women does it have the potential to reach?

As a general rule, your advertising will be more successful when placed in smaller community papers, shopping news and specialty newspapers or local magazines in your area that are targeted primarily at women. Some organizations and corporations publish newsletters and newspapers which accept advertising. These are often cost-effective advertising options. As a reminder, any form of telephone directory advertising in printed White/Yellow Pages directories (whether published by telephone companies or private publishing companies) is reserved exclusively for Mary Kay Independent Sales Directors. These ad formats are not intended for White/Yellow Pages telephone directory advertising. Any placement of unauthorized directory advertising may result in a telephone disconnect notification.

 

How often should you advertise?

The general rule in advertising is that it takes at least three exposures to an advertisement before it has consumer impact. Therefore, you should always consider running your ad at least three to five times in the same publication. It is a good idea to keep good records of where your leads come from. This will help you determine which publication is working for you.

How to prepare your ad for publication

Advertising formats are available in English and Spanish. Each ad lists the size at which it should be printed. You can provide this information to the publication you have selected for a cost estimate. Most publications give discounts if an ad is run more than once. Note: You can use the CMYK color combination 0/25/21/0 on the Mary Kay® logo. Check the general section for an example.

Instructions for downloading and updating camera-ready advertisements:

To download Company-approved camera-ready advertisements, you will need Adobe® Acrobat®Reader™ 7.0 or higher. If you do not have this program installed, go to http://get.adobe.com/reader/ to download a free version of Adobe Acrobat Reader.

Once you’ve installed Acrobat Reader, follow these instructions to download and update the advertisements.

If you’re a PC user and:
You only need a print out of the ad

Click on the advertisement file you’ve selected. The file will automatically load into your browser window. Here you can add your contact information where indicated. Then you can print out the file with your information included.

You need an electronic version of the ad
Click on the advertisement file you’ve selected. The file will automatically load into your browser window. To save, click on the disk icon in the far left corner of the Acrobat Reader menu bar. A menu will appear called “Save a Copy.” Determine where you wish to save the file and save it. You can then burn the file to a CD or attach it to an e-mail for transmission to your publication.

***Please note, due to limitations with the Adobe Reader program, the file will not save with updated information. You can save the file as it is without your information included. Send the File to the printer or publication and include instructions on what information should be added.

If you’re a Mac user with Adobe Acrobat Reader set up in your browser to handle PDF files:
Click on the advertisement you wish to use. The file will automatically download to your hard drive. Once downloaded, the file will automatically open up into the Acrobat Reader, and you can view and print the file. You can then burn the file to a CD or attach it to an e-mail for transmission to your publication.

If you’re a Mac user with Adobe Acrobat Reader and have not set up your browser to handle PDF files:
Click on the advertisement you wish to use. A pop-up window will appear entitled “Unhandled File Type.” Choose “Save File As.” Another pop-up window will appear prompting you to choose the location on your hard drive where you want to save the file. Once it’s saved, double-click on the file, and it will automatically open Acrobat Reader. You can then burn the file to a CD or attach it to an e-mail for transmission to your publication.

***Please note, due to limitations with the Adobe Reader program, the file will not save with updated information. You can save the file as it is without your information included. Send the File to the printer or publication and include instructions on what information should be added.

Remember, regardless of the type of computer you are using, you can always burn the file to a CD and take it to a copy store. They can update and print the advertisement for you to view and then reproduce black-and-white ads from the PDF file. Click on the advertisement you wish to use. A pop-up window will appear entitled “Unhandled File Type.” Choose “Save File As.” Another pop-up window will appear prompting you to choose the location on your hard drive where you want The publication will typeset your name and phone number in the correct area of the ad. Note: The publication needs Acrobat Reader 7.0 or higher in order to update your ad. It’s a good idea to send in writing, along with your ad, the date the ad is to run, the media cost and the instructions on how you want your name and phone number to appear. (Don’t forget to keep a copy.)

Other ways to advertise

Many Independent Sales Directors and Independent Beauty Consultants find that these ads make inexpensive yet professional-looking fliers. Fliers can be used as bag stuffers, handouts at events, or as an accompaniment to The Look or Beauty Book. A quick and inexpensive way to produce your flier is through a “quick” print shop. It can add your name, telephone number and Mary Kay® Personal Web Site URL address prior to printing. You also can have the ad enlarged to produce a larger flier, or consider printing it in colored type or on colored paper. Fliers should not be placed in mailboxes or on car windshields, used as door hangers or handed out in malls.

Promote the ultimate customer service — online shopping

Let readers know that they can enjoy the convenience of online shopping by including your Mary Kay®Personal Web Site URL address in your advertisement. A Mary Kay® Personal Web Site offers your customers 24-hour online shopping, communication with you and much more! If you don’t have a Mary Kay® Personal Web Site, you can offer this important service to your customers by ordering your Company-approved Web site online. Log on to InTouch® and select “Personal Web Site Manager” from the Business Tools menu.

For more information on ways you can advertise your Mary Kay business online, please refer to the Social Media Guidelines and Directory Advertising Guidelines that can be found in Legal-ease.

Independent Sales Director business opportunity message

As an Independent Sales Director, you may add the following tagline/copy to any Company-authorized ad:

  • Business information available

  • Ask me about my Mary Kay business

The Company does not authorize use of any ads or these taglines in the “Help Wanted” or “Business Opportunities” columns of a publication.

 

Let us know what you need!

Please contact the U.S. Advertising Department at advpr@mkcorp.com if you have ideas or suggestions on how to improve our advertising formats. Share your experience with us! Mail us a copy of the publication with your ad, and tell us how it helped your business.

U.S. Advertising
Mary Kay Inc.
P.O. Box 799045
Dallas, TX 75379-9045

Mary Kay Social Media How-To Guide

Whether you’re a social media first-timer or a seasoned status-updater, you will quickly see that creating a personal online network can instantly connect you, enhance your reputation and help increase your sales opportunities.

Social media is just one way to better your relationships and grow your business...

and Mary Kay has a variety of digital tools to help. Become a connected Independent Beauty Consultant and you’ll love the results!

NOTE: Please keep in mind that your social media pages are NOT intended to replace your Mary Kay® Personal Web Site. These how-to guides are provided to show you how to further promote your business in a unique and relevant way and continue to spark interest in and drive traffic to your Mary Kay® Personal Web Site. Social media websites should not be an attempt to replace or replicate your Mary Kay® Personal Web Site anywhere else on the internet; it should guide more visitors to it.

Social Media GuidelineS

FULL GUIDELINES AVAILABLE AT INTOUCH AT THE DIGITAL ZONE

Be sure that you are familiar with the Mary Kay® Social Media Guidelines for instruction on how to choose your profile pictures, titles, descriptions and more.

Social Media Etiquette

FULL GUIDELINES AVAILABLE AT INTOUCH AT THE DIGITAL ZONE

Above all else, we always recommend that when you engage with others via social media communities, always follow the Golden Rule.

After all, social media communities are real relationships, real communities, real conversations, and as such, they should be treated as real.

Just as you would in a face-to-face interaction, always make sure you are treating others as you would want to be treated when interacting online.

 

Please go to the DIGITAL ZONE at Intouch for FULL DETAILS ABOUT ALL ONLINE APPROVED ACTIVITIES AND GUIDELINESThese change from time to and you will want to stay up-to-date with the latest company advice.

MORE resources....
Please reload

© 2020  by Abakermk Designs